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The transaction-relational continuum: conceptually elegant but empirically denied

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Palmer, R. (2007) The transaction-relational continuum: conceptually elegant but empirically denied. Journal of Business and Industrial Marketing, 22 (7). pp. 439-451. ISSN 0885-8624 doi: 10.1108/08858620710828827

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Item Type Article
URI https://reading-clone.eprints-hosting.org/id/eprint/22733
Identification Number/DOI 10.1108/08858620710828827
Refereed Yes
Divisions Henley Business School > Marketing and Reputation
Publisher Emerald Group Publishing Limited
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Download
Full text not archived in this repository.
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It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.

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