Products and the life cycle

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Palmer, R. and Lindgreen, A. (2008) Products and the life cycle. In: Kitchen, P. (ed.) Marketing: metaphors and metamorphosis. Palgrave-Macmillan, Basingstoke, pp. 183-194. ISBN 9781403998613

Item Type	Book or Report Section
URI	https://reading-clone.eprints-hosting.org/id/eprint/20268
Refereed	No
Divisions	Henley Business School > Marketing and Reputation
Publisher	Palgrave-Macmillan
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