Relationship marketing as a marriage

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Lindgreen, A., Palmer, R. and Beverland, M. (2008) Relationship marketing as a marriage. In: Kitchen, P. (ed.) Marketing: Metaphors and Metamorphosis. Palgrave-Macmillan, Basingstoke, pp. 172-182. ISBN 9781403998613

Additional Information	SchoolMan_0809_13052011AS
Item Type	Book or Report Section
URI	https://reading-clone.eprints-hosting.org/id/eprint/20246
Refereed	No
Divisions	Henley Business School > Marketing and Reputation
Additional Information	SchoolMan_0809_13052011AS
Publisher	Palgrave-Macmillan
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