Rose, S. ORCID: https://orcid.org/0000-0002-1212-8314, Clark, M. and Hair, N.
(2008)
Exploring notions of ideal customer experience in online business-to-business environments: a USA / European comparison.
In: International Colloquium in Relationship Marketing Conference, 14-17 September 2008, Swansea UK.
(Unpublished)
Additional Information | SchoolMan_0809_13052011AS |
Item Type | Conference or Workshop Item (Paper) |
URI | https://reading-clone.eprints-hosting.org/id/eprint/20235 |
Item Type | Conference or Workshop Item |
Refereed | No |
Divisions | University of Reading Malaysia Henley Business School > Digitalisation, Marketing and Entrepreneurship |
Additional Information | SchoolMan_0809_13052011AS |
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