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Disciplining the discipline: understanding postcolonial epistemic ideology in marketing

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Varman, R. and Saha, B. (2009) Disciplining the discipline: understanding postcolonial epistemic ideology in marketing. Journal of Marketing Management, 25 (7-8). pp. 811-824. ISSN 1472-1376 doi: 10.1362/026725709X471640

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Item Type Article
URI https://reading-clone.eprints-hosting.org/id/eprint/20152
Identification Number/DOI 10.1362/026725709X471640
Refereed Yes
Divisions Henley Business School > Marketing and Reputation
Publisher Taylor & Francis
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Download
Full text not archived in this repository.
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