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An exploratory case study analysis of contemporary marketing practices

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Palmer, R. and Wilson, H. (2009) An exploratory case study analysis of contemporary marketing practices. Journal of Strategic Marketing, 17 (2). pp. 169-187. ISSN 1466-4488 doi: 10.1080/09652540902879300

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Additional Information SchoolMan_0809_13052011AS
Item Type Article
URI https://reading-clone.eprints-hosting.org/id/eprint/20120
Identification Number/DOI 10.1080/09652540902879300
Refereed Yes
Divisions Henley Business School > Marketing and Reputation
Additional Information SchoolMan_0809_13052011AS
Publisher Taylor & Francis
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Download
Full text not archived in this repository.
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