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Successful strategic re-orientation: lessons from Cadbury's experience: an interview with Todd Stitzer, Chief Executive of Cadbury

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O’Regan, N. and Ghobadian, A. (2009) Successful strategic re-orientation: lessons from Cadbury's experience: an interview with Todd Stitzer, Chief Executive of Cadbury. Journal of Strategy and Management, 2 (4). pp. 405-412. ISSN 1755-425X doi: 10.1108/17554250911003863

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Additional Information SchoolMan_0809_13052011AS
Item Type Article
URI https://reading-clone.eprints-hosting.org/id/eprint/20117
Identification Number/DOI 10.1108/17554250911003863
Refereed Yes
Divisions Henley Business School > Leadership, Organisations and Behaviour
Additional Information SchoolMan_0809_13052011AS
Publisher Emerald
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Full text not archived in this repository.
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