High-tech, innovative products: identifying and meeting business customers' value needs

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Lindgreen, A., Antioco, M., Palmer, R. and van Heesch, T. (2009) High-tech, innovative products: identifying and meeting business customers' value needs. Journal of Business and Industrial Marketing, 24 (3-4). pp. 182-197. ISSN 0885-8624 doi: 10.1108/08858620910939732

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Additional Information	In a special issue entitled "Purchasing orientation"
Item Type	Article
URI	https://reading-clone.eprints-hosting.org/id/eprint/20093
Identification Number/DOI	10.1108/08858620910939732
Refereed	Yes
Divisions	Henley Business School > Marketing and Reputation
Additional Information	In a special issue entitled "Purchasing orientation"
Publisher	Emerald Group Publishing Limited
Download/View statistics	View download statistics for this item