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Do different marketing practices require different leadership styles? An exploratory study

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Lindgreen, A., Palmer, R., Wetzels, M. and Antioco, M. (2009) Do different marketing practices require different leadership styles? An exploratory study. Journal of Business and Industrial Marketing, 24 (1). pp. 14-26. ISSN 0885-8624 doi: 10.1108/08858620910923667

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Item Type Article
URI https://reading-clone.eprints-hosting.org/id/eprint/20092
Identification Number/DOI 10.1108/08858620910923667
Refereed Yes
Divisions Henley Business School > Marketing and Reputation
Publisher Emerald Group Publishing Limited
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Download
Full text not archived in this repository.
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It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.

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