Wiafe, I. and Nakata, K.
ORCID: https://orcid.org/0000-0002-7986-6012
(2010)
A semiotic analysis of persuasive technology: an application to obesity management.
In: 12th International Conference on Informatics and Semiotics in Organisations (ICISO 2010), 19-21 July 2010, Reading, UK, pp. 157-164.
| Item Type | Conference or Workshop Item (Paper) |
| URI | https://reading-clone.eprints-hosting.org/id/eprint/18178 |
| Refereed | Yes |
| Divisions | Henley Business School > Digitalisation, Marketing and Entrepreneurship |
| Uncontrolled Keywords | persuasive technology; captology; weight management systems; obesity management; semiotic analysis |
| Download/View statistics | View download statistics for this item |
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