Evaluating a global citizenship course on developing business students’ AI literacy skills

Ching, A. C. H., Law, S. W. and Ng, D. T. K. (2024) Evaluating a global citizenship course on developing business students’ AI literacy skills. In: Effective Practice in AI Literacy Education: Case Studies and Reflection. Emerald Publishing. ISBN 9781836088530

Abstract/Summary

Nowadays, as organisations and companies increasingly harness the power of artificial intelligence (AI), there is a growing need to ensure future professionals in fields such as business and management can possess relevant necessary knowledge, skills, and mindset for navigating the ethical and social implications of AI technologies. This study evaluated the effects of a specialised AI literacy course designed for business students at a university in Hong Kong. The course aimed to equip participants with a basic understanding of AI concepts via self-paced materials, hands-on activities, case study discussion and design thinking activities. Through a mixed-methods approach involving evaluation surveys, student and teacher reflections, this case study examined how effectively the course developed the students' AI literacies as future business leaders and global digital citizens. AI competencies include understanding basic AI and GenAI, using AI applications ethically, critically analysing AI-powered systems, identifying potential societal risks, and making data-driven decisions while upholding ethical principles. The findings provide valuable insights into the role of targeted AI education in preparing the next generation of business professionals for navigating the evolving data landscape and contributing to the responsible advancement of these transformative technologies.

Item Type	Book or Report Section
URI	https://reading-clone.eprints-hosting.org/id/eprint/119918
Refereed	Yes
Divisions	Arts, Humanities and Social Science > School of Law
Publisher	Emerald Publishing
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