Attention to carbon footprints in food choices and the crowding out effect of attention-leading nudges

Lemken, D., Asioli, D. ORCID: https://orcid.org/0000-0003-2274-8450 and Schoppa, F. (2024) Attention to carbon footprints in food choices and the crowding out effect of attention-leading nudges. Business Strategy and the Environment, 33 (8). pp. 8493-8507. ISSN 0964-4733 doi: 10.1002/bse.3916

Abstract/Summary

Consumer attention to carbon footprint labels may trigger efforts to adjust the agri-food sector toward more sustainable production. To assess attention levels, we used milk and bread products in an information display matrix (IDM), allowing consumers to direct attention or ignore various food product attributes. Our method improved upon previous IDM applications by introducing real-world complexity, featuring 25 attributes per product and multiple trade-offs. A randomizer ensured fairness by determining the order of attribute display. Results show that carbon footprints are not the primarily attended attributes. A salience nudge favoring carbon footprints directs attention to it but halves the attention paid to more holistic environmental footprints. We discuss strategies to promote environmental dimensions jointly and provide implications and recommendations for future labeling policies and marketing strategies.

Item Type	Article
URI	https://reading-clone.eprints-hosting.org/id/eprint/117817
Identification Number/DOI	10.1002/bse.3916
Refereed	Yes
Divisions	Life Sciences > School of Agriculture, Policy and Development > Department of Agri-Food Economics & Marketing
Uncontrolled Keywords	choice-architecture, CO2-labels, consumer attention, eco-score, food choices, environmental score
Publisher	Wiley
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