Complexity in international business: the implications for theory

Casson, M. ORCID: https://orcid.org/0000-0003-2907-6538 and Li, Y. (2022) Complexity in international business: the implications for theory. Journal of International Business Studies, 53 (9). pp. 2037-2049. ISSN 1478-6990 doi: 10.1057/s41267-021-00495-2

Abstract/Summary

International business is inherently complex for four main reasons: the large number of countries, products, technologies and firms involved; the intricate connectivity of international transport and communications networks, the diversity of the political, cultural and regulatory environment, and the speed and unpredictability of change. The complexity created by these features can be measured using the techniques presented in this paper. IB has developed simple and powerful theories which abstract from inessential details and thereby reduce the complexity of theory to a minimum. The assumptions underlying this theory are common to other disciplines, and provide a basis for future inter-disciplinary research.

Item Type	Article
URI	https://reading-clone.eprints-hosting.org/id/eprint/101449
Identification Number/DOI	10.1057/s41267-021-00495-2
Refereed	Yes
Divisions	Arts, Humanities and Social Science > School of Politics, Economics and International Relations > Economics
Publisher	Palgrave Macmillan
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