Glove industry spikes during Covid-19 pandemic: a case study of Comfort Gloves Berhad (CGB)

Mok, M. (2021) Glove industry spikes during Covid-19 pandemic: a case study of Comfort Gloves Berhad (CGB). International Business Research, 14 (10). pp. 105-114. ISSN 1913-9004 doi: 10.5539/ibr.v14n10p105

Abstract/Summary

The glove industry in Malaysia continues to grow with the strong demand from the domestic and international markets. During the Covid-19 pandemic, the worldwide demand for gloves surges to a higher level due to huge demand for the medical and healthcare usage. This creates opportunities for gloves manufacturers to increase their production lines and produce more gloves to fulfil the markets’ demand. The paper studies the glove industry in Malaysia and applies a case study of Comfort Gloves Berhad, which is a glove manufacturer in Malaysia to look in depth the opportunities and threats faced by glove manufacturers during the Covid-19 pandemic. The authors studied the published resources to collect information and further analysed the data and information collected. This paper discusses the SWOT analysis and Porter Five Forces in influencing the markets. The recommendations and conclusion are provided at the end of the paper.

Item Type	Article
URI	https://reading-clone.eprints-hosting.org/id/eprint/100629
Identification Number/DOI	10.5539/ibr.v14n10p105
Refereed	Yes
Divisions	University of Reading Malaysia
Publisher	Canadian Center of Science and Education
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