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Social spending: investing in social media marketing (SMM)

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Yenicioglu, B., (2012) Social spending: investing in social media marketing (SMM). Report. Henley Centre for Customer Management

Item Type Report (Report)
URI https://reading-clone.eprints-hosting.org/id/eprint/82304
Item Type Report
Divisions Henley Business School > Marketing and Reputation
Publisher Henley Centre for Customer Management
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