Reverse diffusion of quality: evidence from general motors UK and Poland

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Dobosz-Bourne, D. ORCID: https://orcid.org/0000-0002-9008-1769 (2006) Reverse diffusion of quality: evidence from general motors UK and Poland. Journal for East European Management Studies, 11 (3). pp. 244-266. ISSN 1862-0019

Abstract/Summary

This paper explores the concept of a reverse diffusion of knowledge, that is, the transfer flowing from a company’s subsidiary to its home plant. The article presents the empirical evidence gathered in General Motors UK and Poland, where the reverse diffusion of a concept of the built-in quality took place. Lastly, the implications of our findings for future research are discussed.

Item Type	Article
URI	https://reading-clone.eprints-hosting.org/id/eprint/50144
Refereed	Yes
Divisions	Henley Business School > Leadership, Organisations, Behaviour and Reputation
Publisher	Rainer Hampp Verlag
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Date Deposited:	04 Feb 2016 11:54	Date item deposited into CentAUR
Last Modified:	08 Jan 2025 11:38	Date item last modified

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