The quest for quality: translation of a mythical idea in a global corporation

Dobosz-Bourne, D. ORCID: https://orcid.org/0000-0002-9008-1769 and Kostera, M. (2007) The quest for quality: translation of a mythical idea in a global corporation. Journal of Organisational Change Management, 20 (1). pp. 60-73. ISSN 0953-4814 doi: 10.1108/09534810710715289

Abstract/Summary

Purpose – The purpose of this paper is to present the model of the translation of particularly important ideas for the organization and its context, called mythical ideas. Design/methodology/approach – The study is based on ethnographic research. Findings – It is found that change processes based on mythical ideas are especially dynamic but also very vulnerable. The consequences of failure can be vital for the organization and its environment. Originality/value – The paper explores the outcomes to which the translation of a mythical idea can lead. The findings are of value for people involved in organizational change processes.