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Unilever and its brands since the 1950s: competitive threats and strategic responses

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Miskell, P. (2012) Unilever and its brands since the 1950s: competitive threats and strategic responses. In: Segreto, L., Bonin, H., Kozminski,, A. K., Manera, C. and Pohl, M. (eds.) European Business and Brand Building. Peter Lang, Brussels, pp. 29-50. ISBN 9789052017938

Item Type Book or Report Section
URI https://reading-clone.eprints-hosting.org/id/eprint/28787
Refereed Yes
Divisions Henley Business School > International Business and Strategy
Publisher Peter Lang
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Full text not archived in this repository.
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It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.

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