Unilever’s (other) brand wars: retailers, private labels, and struggles for supremacy within product supply chains

Download

Full text not archived in this repository.

Advice

Please see our End User Agreement.

It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.

Tools

Lists

Miskell, P. (2010) Unilever’s (other) brand wars: retailers, private labels, and struggles for supremacy within product supply chains. In: da Silva Lopes, T. and Duguid, P. (eds.) Trademarks, Brands and Competitiveness. Routledge, New York, pp. 215-233. ISBN 9780415776936

Item Type	Book or Report Section
URI	https://reading-clone.eprints-hosting.org/id/eprint/28786
Refereed	Yes
Divisions	Henley Business School > International Business and Strategy
Publisher	Routledge
Download/View statistics	View download statistics for this item

Download

Full text not archived in this repository.

Tools

Advice

Please see our End User Agreement.

It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.

Lists

Related URLs

Deposit Details

Date Deposited:	06 Jul 2012 09:42	Date item deposited into CentAUR
Last Modified:	09 Jul 2021 08:57	Date item last modified

University Staff: Request a correction | Centaur Editors: Update this record

Search Google Scholar