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Michaelidou, N., Siamagka, N.-T. and Christodoulides, G. (2011) Usage, barriers and measurement of social media marketing: an exploratory investigation of small and medium B2B brands. Industrial Marketing Management, 40 (7). pp. 1153-1159. ISSN 0019-8501 doi: 10.1016/j.indmarman.2011.09.009
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| Additional Information | Special issue: Business to Business Branding |
| Item Type | Article |
| URI | https://reading-clone.eprints-hosting.org/id/eprint/25260 |
| Item Type | Article |
| Refereed | Yes |
| Divisions | Henley Business School > Marketing and Reputation |
| Uncontrolled Keywords | Social media; Social networking sites; B2B brands; SMEs |
| Additional Information | Special issue: Business to Business Branding |
| Publisher | Elsevier |
| Download/View statistics | View download statistics for this item |
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