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Palmer, R. and Brookes, R. (2002) Incremental innovation: a case study analysis. Journal of Database Marketing & Customer Strategy Management, 10 (1). pp. 71-83. ISSN 1741-2447 doi: 10.1057/palgrave.jdm.3240095
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| Item Type | Article |
| URI | https://reading-clone.eprints-hosting.org/id/eprint/23973 |
| Item Type | Article |
| Refereed | Yes |
| Divisions | Henley Business School > Marketing and Reputation |
| Publisher | Palgrave |
| Download/View statistics | View download statistics for this item |
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