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Sargeant, A. and Jay, E. (2002) The role of funders in nonprofit merger activity: implications for charity fundraising and marketing practice. Journal of Marketing Management, 18 (9-10). pp. 953-970. ISSN 1472-1376 doi: 10.1362/0267257012930394
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| Item Type | Article |
| URI | https://reading-clone.eprints-hosting.org/id/eprint/23908 |
| Item Type | Article |
| Refereed | Yes |
| Divisions | Henley Business School > Marketing and Reputation |
| Publisher | Taylor & Francis |
| Download/View statistics | View download statistics for this item |
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