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Sargeant, A. and Jay, E. (2003) The fundraising performance of charity websites: a US/UK comparison. Interactive Marketing, 4 (4). pp. 330-342. ISSN 1746-0174 doi: 10.1057/palgrave.im.4340201
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| Item Type | Article |
| URI | https://reading-clone.eprints-hosting.org/id/eprint/23314 |
| Item Type | Article |
| Refereed | Yes |
| Divisions | Henley Business School > Marketing and Reputation |
| Publisher | Palgrave |
| Download/View statistics | View download statistics for this item |
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