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Sargeant, A., Lee, S. and Jay, E. (2006) Benchmarking charity performance: returns from direct marketing in fundraising. Journal of Nonprofit & Public Sector Marketing, 16 (1-2). pp. 77-94. ISSN 1540-6997 doi: 10.1300/J054v16n01_05
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| Item Type | Article |
| URI | https://reading-clone.eprints-hosting.org/id/eprint/23313 |
| Item Type | Article |
| Refereed | Yes |
| Divisions | Henley Business School > Marketing and Reputation |
| Publisher | Taylor & Francis |
| Download/View statistics | View download statistics for this item |
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