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Berthon, P., Nairn, A. and Money, A. (2003) Through the paradigm funnel: a conceptual tool for literature analysis. Marketing Education Review, 2. pp. 55-66.
| Item Type | Article |
| URI | https://reading-clone.eprints-hosting.org/id/eprint/23299 |
| Item Type | Article |
| Refereed | Yes |
| Divisions | Henley Business School > Marketing and Reputation |
| Publisher | 13 |
| Download/View statistics | View download statistics for this item |
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