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Palmer, R. and Millier, P. (2004) Segmentation: identification, intuition, and implementation. Industrial Marketing Management, 33 (8). pp. 779-785. ISSN 0019-8501 doi: 10.1016/j.indmarman.2003.10.007
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| Item Type | Article |
| URI | https://reading-clone.eprints-hosting.org/id/eprint/23112 |
| Item Type | Article |
| Refereed | Yes |
| Divisions | Henley Business School > Marketing and Reputation |
| Publisher | Elsevier |
| Download/View statistics | View download statistics for this item |
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