Relationship marketing in the not-for-profit sector: an extension and application of the commitment–trust theory

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MacMillan, K., Money, K., Money, A.H. and Downing, S. (2005) Relationship marketing in the not-for-profit sector: an extension and application of the commitment–trust theory. Journal of Business Research, 58 (6). pp. 806-818. ISSN 0148-2963 doi: 10.1016/j.jbusres.2003.08.008 (special section 'The nonprofit marketing landscape')

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Item Type	Article
URI	https://reading-clone.eprints-hosting.org/id/eprint/23053
Identification Number/DOI	10.1016/j.jbusres.2003.08.008
Refereed	Yes
Divisions	Henley Business School > Leadership, Organisations, Behaviour and Reputation
Publisher	Elsevier
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