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Stride, H. and Lee, S. (2007) No Logo? No way. Branding in the non-profit sector. Journal of Marketing Management, 23 (1-2). pp. 107-122. ISSN 1472-1376 doi: 10.1362/026725707X178585
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| Item Type | Article |
| URI | https://reading-clone.eprints-hosting.org/id/eprint/23046 |
| Item Type | Article |
| Refereed | Yes |
| Divisions | Henley Business School > Marketing and Reputation |
| Publisher | Taylor & Francis |
| Download/View statistics | View download statistics for this item |
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