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Canhoto, A. and Backhouse, J. (2007) Profiling under conditions of ambiguity: an application in the financial services industry. Journal of Retailing and Consumer Services, 14 (6). pp. 408-419. ISSN 0969-6989 doi: 10.1016/j.jretconser.2007.02.006 (special issue 'Data Mining Applications in Retailing and Consumer Services')
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| Item Type | Article |
| URI | https://reading-clone.eprints-hosting.org/id/eprint/22770 |
| Item Type | Article |
| Refereed | Yes |
| Divisions | Henley Business School > Marketing and Reputation |
| Publisher | Elsevier |
| Download/View statistics | View download statistics for this item |
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