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Palmer, R. (2007) The transaction-relational continuum: conceptually elegant but empirically denied. Journal of Business and Industrial Marketing, 22 (7). pp. 439-451. ISSN 0885-8624 doi: 10.1108/08858620710828827
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| Item Type | Article |
| URI | https://reading-clone.eprints-hosting.org/id/eprint/22733 |
| Item Type | Article |
| Refereed | Yes |
| Divisions | Henley Business School > Marketing and Reputation |
| Publisher | Emerald Group Publishing Limited |
| Download/View statistics | View download statistics for this item |
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