Intra-regional sales, product diversity, and the performance of merchandising multinationals

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Sukpanich, N. and Rugman, A. (2007) Intra-regional sales, product diversity, and the performance of merchandising multinationals. Journal of International Management, 13 (2). pp. 131-146. ISSN 1075-4253 doi: 10.1016/j.intman.2007.01.001

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Item Type Article
URI https://reading-clone.eprints-hosting.org/id/eprint/21034
Identification Number/DOI 10.1016/j.intman.2007.01.001
Refereed Yes
Divisions Henley Business School > International Business and Strategy
Publisher Elsevier
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