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Lists
Lindgreen, A., Palmer, R. and Beverland, M. (2008) Relationship marketing as a marriage. In: Kitchen, P. (ed.) Marketing: Metaphors and Metamorphosis. Palgrave-Macmillan, Basingstoke, pp. 172-182. ISBN 9781403998613
| Additional Information | SchoolMan_0809_13052011AS |
| Item Type | Book or Report Section |
| URI | https://reading-clone.eprints-hosting.org/id/eprint/20246 |
| Item Type | Book or Report Section |
| Refereed | No |
| Divisions | Henley Business School > Marketing and Reputation |
| Additional Information | SchoolMan_0809_13052011AS |
| Publisher | Palgrave-Macmillan |
| Download/View statistics | View download statistics for this item |
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