Varman, R. and Saha, B. (2009) Disciplining the discipline: understanding postcolonial epistemic ideology in marketing. Journal of Marketing Management, 25 (7-8). pp. 811-824. ISSN 1472-1376 doi: 10.1362/026725709X471640
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Item Type | Article |
URI | https://reading-clone.eprints-hosting.org/id/eprint/20152 |
Item Type | Article |
Refereed | Yes |
Divisions | Henley Business School > Marketing and Reputation |
Publisher | Taylor & Francis |
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