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Palmer, R. and Wilson, H. (2009) An exploratory case study analysis of contemporary marketing practices. Journal of Strategic Marketing, 17 (2). pp. 169-187. ISSN 1466-4488 doi: 10.1080/09652540902879300
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| Additional Information | SchoolMan_0809_13052011AS |
| Item Type | Article |
| URI | https://reading-clone.eprints-hosting.org/id/eprint/20120 |
| Item Type | Article |
| Refereed | Yes |
| Divisions | Henley Business School > Marketing and Reputation |
| Additional Information | SchoolMan_0809_13052011AS |
| Publisher | Taylor & Francis |
| Download/View statistics | View download statistics for this item |
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