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O’Regan, N. and Ghobadian, A. (2009) Successful strategic re-orientation: lessons from Cadbury's experience: an interview with Todd Stitzer, Chief Executive of Cadbury. Journal of Strategy and Management, 2 (4). pp. 405-412. ISSN 1755-425X doi: 10.1108/17554250911003863
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| Additional Information | SchoolMan_0809_13052011AS |
| Item Type | Article |
| URI | https://reading-clone.eprints-hosting.org/id/eprint/20117 |
| Item Type | Article |
| Refereed | Yes |
| Divisions | Henley Business School > Leadership, Organisations and Behaviour |
| Additional Information | SchoolMan_0809_13052011AS |
| Publisher | Emerald |
| Download/View statistics | View download statistics for this item |
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