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Lindgreen, A., Antioco, M., Palmer, R. and van Heesch, T. (2009) High-tech, innovative products: identifying and meeting business customers' value needs. Journal of Business and Industrial Marketing, 24 (3-4). pp. 182-197. ISSN 0885-8624 doi: 10.1108/08858620910939732
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| Additional Information | In a special issue entitled "Purchasing orientation" |
| Item Type | Article |
| URI | https://reading-clone.eprints-hosting.org/id/eprint/20093 |
| Item Type | Article |
| Refereed | Yes |
| Divisions | Henley Business School > Marketing and Reputation |
| Additional Information | In a special issue entitled "Purchasing orientation" |
| Publisher | Emerald Group Publishing Limited |
| Download/View statistics | View download statistics for this item |
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