A semiotic analysis of persuasive technology: an application to obesity management

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Wiafe, I. and Nakata, K. orcid id iconORCID: https://orcid.org/0000-0002-7986-6012 (2010) A semiotic analysis of persuasive technology: an application to obesity management. In: 12th International Conference on Informatics and Semiotics in Organisations (ICISO 2010), 19-21 July 2010, Reading, UK, pp. 157-164.

Item Type Conference or Workshop Item (Paper)
URI https://reading-clone.eprints-hosting.org/id/eprint/18178
Refereed Yes
Divisions Henley Business School > Digitalisation, Marketing and Entrepreneurship
Uncontrolled Keywords persuasive technology; captology; weight management systems; obesity management; semiotic analysis
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