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Buckley, P. J. and Casson, M. 
ORCID: https://orcid.org/0000-0003-2907-6538
(2011)
Marketing and the multinational: extending internalisation theory.
Journal of the Academy of Marketing Science, 39 (4).
pp. 492-508.
ISSN 1552-7824
doi: 10.1007/s11747-010-0243-0
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| Item Type | Article |
| URI | https://reading-clone.eprints-hosting.org/id/eprint/17978 |
| Identification Number/DOI | 10.1007/s11747-010-0243-0 |
| Refereed | Yes |
| Divisions | Henley Business School > International Business and Strategy Arts, Humanities and Social Science > School of Politics, Economics and International Relations > Economics |
| Uncontrolled Keywords | Marketing – Multinational – Internalisation – Entrepreneurship – Systems – Knowledge |
| Publisher | Springer |
| Download/View statistics | View download statistics for this item |
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