Casson, M. C. ORCID: https://orcid.org/0000-0003-2907-6538 and Wadeson, N. S.
ORCID: https://orcid.org/0000-0001-8140-9307
(2010)
Export performance and reputation.
In: da Silva, L. T. and Duguid, P. (eds.)
Trade marks, brands and competitiveness.
Routledge, London, pp. 31-54.
ISBN 9780415776936
Item Type | Book or Report Section |
URI | https://reading-clone.eprints-hosting.org/id/eprint/17727 |
Item Type | Book or Report Section |
Refereed | Yes |
Divisions | Henley Business School > International Business and Strategy Arts, Humanities and Social Science > School of Politics, Economics and International Relations > Economics |
Publisher | Routledge |
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