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Scott, P. M. 
ORCID: https://orcid.org/0000-0003-1230-9040 and Walker, J. T. ORCID: https://orcid.org/0000-0002-3477-0236
(2010)
Advertising, promotion, and the competitive advantage of interwar British department stores.
Economic History Review, 63 (4).
pp. 1105-1128.
ISSN 1468-0289
doi: 10.1111/j.1468-0289.2010.00535.x
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| Item Type | Article |
| URI | https://reading-clone.eprints-hosting.org/id/eprint/16273 |
| Identification Number/DOI | 10.1111/j.1468-0289.2010.00535.x |
| Refereed | Yes |
| Divisions | Henley Business School > International Business and Strategy |
| Publisher | Wiley-Blackwell |
| Download/View statistics | View download statistics for this item |
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