Can gamification help green supply chain management firms achieve sustainable results in servitized ecosystem? An empirical investigation

Behl, A., Sampat, B., Gaur, J., Pereira, V., Laker, B. ORCID: https://orcid.org/0000-0003-0850-9744, Shankar, A., Shi, P. and Roohanifar, M. (2023) Can gamification help green supply chain management firms achieve sustainable results in servitized ecosystem? An empirical investigation. Technovation, 129. 102915. ISSN 1879-2383 doi: 10.1016/j.technovation.2023.102915

Abstract/Summary

This study investigates gamification's role in promoting sustainable green supply chain management practices (GSCMP), examining what no study has before. The theoretical lens of self-determination and goal-setting enabled the design of a systematic questionnaire to gather data from companies in the retail industry. In total, 254 responses were obtained. The theoretical model was tested using Warp partial least square (PLS) 7.0. The findings suggest that gamification positively impacts GSCMP. Specifically, it helps increase goal commitment and green supply chain management, ultimately leading to improved sustainable supply chain performance. Additionally, gameful experience moderates the link between digital servitization and goal commitment. Furthermore, firm age does not affect sustainable performance, whereas, it is positively affected by firm size. The findings not only contribute to the literature on sustainable supply chain, servitization, gamification, digital technology adoption, and the above-mentioned theories, but also suggest that by using gamification to promote GSCMP, businesses can improve their overall sustainable performance.

Item Type	Article
URI	https://reading-clone.eprints-hosting.org/id/eprint/113762
Identification Number/DOI	10.1016/j.technovation.2023.102915
Refereed	Yes
Divisions	Henley Business School > Leadership, Organisations, Behaviour and Reputation
Publisher	Elsevier
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