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Zaman, M., Vo-Thanh, T., Nguyen, C. T.K., Hasan, R., Akter, S., Mariani, M. 
ORCID: https://orcid.org/0000-0002-7916-2576 and Hikkerova, L.
(2023)
Motives for posting fake reviews: evidence from a cross-cultural comparison.
Journal of Business Research, 154.
113359.
ISSN 0148-2963
doi: 10.1016/j.jbusres.2022.113359
Abstract/Summary
The main purpose of the present study is to address the existing research gaps by examining the motives of customers for writing online fake reviews for cosmetic products. Based on the self-determination theory, 20 customers from South Korea and 31 from France were interviewed in order to conduct a cross-cultural comparison. The results demonstrate the extrinsic and intrinsic motivations of South Korean and French customers for posting fake reviews for cosmetic products and highlight the similarities and differences between the two cultures. Both theoretical and managerial implications were presented. This study helps cosmetic brands better understand the motives of customers for posting fake reviews and how to deal with them.
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| Item Type | Article |
| URI | https://reading-clone.eprints-hosting.org/id/eprint/109081 |
| Item Type | Article |
| Refereed | Yes |
| Divisions | Henley Business School > Leadership, Organisations, Behaviour and Reputation |
| Publisher | Elsevier |
| Download/View statistics | View download statistics for this item |
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