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ISSN 1743-7938
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ISSN 1743-7938
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Godley, A. ORCID: https://orcid.org/0000-0002-3160-2499 and Hang, H.
(2012)
Globalization and the evolution of international retailing: a comment on Alexander’s ‘British Overseas Retailing, 1900-1960'.
Business History, 54 (4).
pp. 529-541.
ISSN 1743-7938
doi: 10.1080/00076791.2011.631125
Hang, H. and Auty, S. (2011) Children playing branded video games: The impact of interactivity on product placement effectiveness. Journal of Consumer Psychology, 21 (1). pp. 65-72. ISSN 1057-7408 doi: 10.1016/j.jcps.2010.09.004
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Revisiting the psychic distance paradox: international retailing in China in the long run (1840-2005).
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ISSN 1743-7938
doi: 10.1080/00076790902843940
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