Exploring the impact of persuasive features on customer satisfaction levels of e-commerce websites based on the Kano model

[thumbnail of Exploring the Impact of Persuasive Features on Customer Satisfaction Levels of E-Commerce Websites Based on the Kano Model.pdf]
Preview
Text - Accepted Version
· Please see our End User Agreement before downloading.
| Preview

Please see our End User Agreement.

It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.

Add to AnyAdd to TwitterAdd to FacebookAdd to LinkedinAdd to PinterestAdd to Email

Alhammad, M. M., Wiafe, I. and Gulliver, S. R. orcid id iconORCID: https://orcid.org/0000-0002-4503-5448 (2021) Exploring the impact of persuasive features on customer satisfaction levels of e-commerce websites based on the Kano model. In: The 16th International Conference on Persuasive Technology, 12-14 Apr 2021, Online. doi: 10.1007/978-3-030-79460-6_14 (https://link.springer.com/chapter/10.1007/978-3-030-79460-6_14)

Abstract/Summary

This study investigated user needs and expectations in relation to the 28 persuasive features of the Persuasive Systems Design model. It adopted the Kano’s model of customer needs and expectations to examine perceive user satisfaction or dissatisfaction levels of the various system features on e-commerce websites. The findings provide guidelines for designing e-commerce platforms and websites that seek to employ persuasive strategies to enhance user experience. It was observed that persuasive system features do not consistently affect user satisfaction and dissatisfaction levels. Features relating to dialogue support had the highest influence on user satisfaction levels; followed respectively by credibility support and primary task support. Social support features do not have a high influence on user satis-faction. No persuasive system feature emerged as a “must-be” feature.

Altmetric Badge

Item Type Conference or Workshop Item (Paper)
URI https://reading-clone.eprints-hosting.org/id/eprint/99321
Identification Number/DOI 10.1007/978-3-030-79460-6_14
Refereed Yes
Divisions Henley Business School > Digitalisation, Marketing and Entrepreneurship
Download/View statistics View download statistics for this item

Downloads

Downloads per month over past year

University Staff: Request a correction | Centaur Editors: Update this record

Search Google Scholar