The effect of service quality and medical environment towards patients’ satisfaction in the medical industry in China

Kim Man, M. M. and Chen, Y. (2020) The effect of service quality and medical environment towards patients’ satisfaction in the medical industry in China. International Journal of Marketing Studies, 12 (2). pp. 72-77. ISSN 1918-719X doi: 10.5539/ijms.v12n2p72

Abstract/Summary

In recent years, the medical and health system face the stern competition of medical market and patients have more choices to choose the medical services that they want. Improving patients’ satisfaction has become the overall development of hospitals and it is one of the important contents to increase the competitiveness of the markets. This paper provides a further understanding about patient satisfaction by examining the determinants of patients’ satisfaction in the medical industry in China. Service quality and quality of medical environment were tested towards patients’ satisfaction. The results show that quality of service and medical environment have significant positive impacts on patient satisfaction.

Item Type	Article
URI	https://reading-clone.eprints-hosting.org/id/eprint/93979
Identification Number/DOI	10.5539/ijms.v12n2p72
Refereed	Yes
Divisions	University of Reading Malaysia
Publisher	Canadian Center of Science and Education
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