Creating learning solutions for executive education programs

Dover, P. A., Manwani, S. and Munn, D. (2018) Creating learning solutions for executive education programs. International Journal of Management Education, 16 (1). pp. 80-91. ISSN 1472-8117 doi: 10.1016/j.ijme.2017.12.002

Abstract/Summary

Executive education is both a growing and increasingly competitive industry. The traditional business school, once a dominant player in this space, now faces competition from sophisticated and focused consultants and for-profit training specialists offering a variety of face-to-face and on-line instructional vehicles. An abiding question has become ever more prevalent for business schools – are executive education clients getting meaningful, long-term value for their significant investments? Demonstrating value and building capabilities is different for a generic, open enrolment course than for a custom program. This paper proposes a solutions-based approach to the development and implementation of customized executive programs, arguing that the tailored customer focus and the operational rigor of a solutions perspective leads to sustainable and measurable client value both at the individual and corporate level. A case study involving a global high technology company is used to demonstrate the steps required to apply a solutions roadmap. The results show that a solutions approach – carefully and collaboratively undertaken in selected settings – can provide considerable benefits to both client and provider. Further research is proposed to validate and develop the learning points.

Item Type	Article
URI	https://reading-clone.eprints-hosting.org/id/eprint/88066
Identification Number/DOI	10.1016/j.ijme.2017.12.002
Refereed	Yes
Divisions	Henley Business School > Digitalisation, Marketing and Entrepreneurship
Publisher	Elsevier
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