Ethical stakeholder engagement: exploring the relationship between corporations and NGOs in Thailand, Romania, and the UK

Grigore, G., Theofilou, A., Watson, T. and Sthapitanonda, P. (2015) Ethical stakeholder engagement: exploring the relationship between corporations and NGOs in Thailand, Romania, and the UK. PRism Journal, 12 (2). ISSN 1448-4404

Abstract/Summary

The under-theorised field of ethical stakeholder engagement is explored in a three-country study of business-NGO relationships. The influence of the relationships upon the formation of corporate social responsibility (CSR) practice and theory is considered through discussion of stakeholder theory and ethical stakeholder engagement and the practices of business-NGO linkages in Romania, Thailand and the United Kingdom. The study applied a qualitative approach with 32 in-depth interviews with senior CSR and NGO practitioners. The outcomes include the conceptualisation of business-NGO relationships in three different cultures, the management of engagement and the preparation of CSR communication for relevant stakeholders.