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Data: the weakest link or the core strength in CRM strategy

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Mouncey, P. and Clark, M., (2004) Data: the weakest link or the core strength in CRM strategy. Report. Henley Centre for Customer Management

Item Type Report (Report)
URI https://reading-clone.eprints-hosting.org/id/eprint/83726
Divisions Henley Business School > Digitalisation, Marketing and Entrepreneurship
Publisher Henley Centre for Customer Management
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[thumbnail of R03_Weakest Link (Sept 2004).pdf]
Preview
Text - Published Version
· Please see our End User Agreement before downloading. | Preview
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Please see our End User Agreement.

It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.

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