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Increasing value in supply chain: colour, image and typography of wafer product in influencing customers' intention to purchase

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Kim Man, M. M. and Johannes, S. (2016) Increasing value in supply chain: colour, image and typography of wafer product in influencing customers' intention to purchase. In: Habib, M. (ed.) Supply Chain Management: Applications for Manufacturing and Service Industries. Nova Science Publishers, New York, USA, pp. 231-243. ISBN 9781634849876

Item Type Book or Report Section
URI https://reading-clone.eprints-hosting.org/id/eprint/83434
Refereed Yes
Divisions University of Reading Malaysia
Publisher Nova Science Publishers
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Full text not archived in this repository.
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