The relationship between ownership and possession: observations from the context of digital virtual goods

Watkins, R. D., Denegri-Knott, J. and Molesworth, M. (2016) The relationship between ownership and possession: observations from the context of digital virtual goods. Journal of Marketing Management, 32 (1-2). pp. 44-70. ISSN 1472-1376 doi: 10.1080/0267257X.2015.1089308

Abstract/Summary

This theoretical article highlights limitations in the current trend towards dichotomising full ownership and access-based consumption by recognising a broader, more complex array of ‘fragmented’ ownership configurations in the context of digital virtual goods (DVGs). In challenging this dichotomy, we recognise that the relationship between ownership and possession becomes particularly significant. We therefore consider how prominent DVG ownership configurations may shape the way in which possession is assembled, potentially reducing consumers’ scope of action relative to DVGs and leaving possession susceptible to disruption. Conversely, we acknowledge ways in which consumers’ continued attempts at possession may impinge upon the agency of ownership mechanisms within the market. Our analysis ultimately builds upon existing understandings of both ownership and possession, theorising their often overlooked relation in consumption.

Item Type	Article
URI	https://reading-clone.eprints-hosting.org/id/eprint/79213
Item Type	Article
Refereed	Yes
Divisions	Henley Business School > Marketing and Reputation
Publisher	Taylor & Francis
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